DICK'S Sporting Goods, Inc.
DKS
| Last price | 124.31 USD |
|---|---|
| Change | -30.68% |
| Intraday range | 18.05% |
| Volume vs baseline | 28.5× |
| Sigma move | -12.3 σ |
| Rank in past 100 days | #1 |
| Move started | 2026-08-25 13:30opening bell |
What broke was not the business of selling sneakers — it was the acquisition. Comparable sales at the legacy DICK'S business still grew in the quarter while the acquired Foot Locker business went backwards, and the company filed the quarter, together with a cut to its full-year outlook, before the bell. DKS -31% in a single session. A separate comment on r/WallStreetbetsELITE, 33 upvotes, gives an entirely different reason: “No one has money to buy anything anymore, sports and leisure are the first expense that most people cut”
MechanismThe filing itself lays out the shape of the fall: the 8-K carries Item 2.02 (results of operations) and Item 8.01 (other events) at once, and the earnings release attached to it shows comparable sales still growing at the legacy DICK'S business while Foot Locker, folded in this year, turned negative in a promotional footwear market. The company held the full-year comparable-sales outlook for its own business, cut the range for Foot Locker, and lowered the full-year operating-income outlook for both. What was repriced, then, is not one quarter's number but the earnings base of the combined company: a deal done to get bigger was booked as a drag for the first time. In Item 8.01 of that same filing the board declared its next quarterly cash dividend as usual — the one thing that did not change that day. The news landed before the bell and the first bar at 13:30 UTC is already a gap, so the lag cannot be measured and we do not print one. Per-share earnings and the comparable-sales percentages are all in that exhibit, one click away through the filing on this card, which is why none of them are repeated here.
Top post at the time
Why did Dick's Sporting Goods crash ~25% today — its worst day ever?
What people said
Quoted verbatim, wording unchanged; the other languages are translations. Vote counts are a snapshot from the moment we fetched them.
This attribution rests on a first-party source — the issuer's own filing or announcement — and the timestamps line up.
Sources
Measured from
- First-partyYahoo FinanceDKS chart API (1d + 1h)
Catalyst source
- First-partySEC EDGARDICK'S SPORTING GOODS, INC. 8-K (8-K) — ITEM 2.02.2026-08-25 07:01
